Is liturgy attractive for its subjective impact or for its objective elements. J. David Nolan suggests that there may be more to the objective side:
Higher liturgy emphasizes objectivity in worship and thus a more objective connection with God.
For a contrary take (which prompted Nolan’s reflections), this article on Why Millennials Long for Liturgy highlights more the subjective aspects (e.g., community).
Both are worth a read as we reflect on church and church practice.