Is it creepy? Here’s an essay that makes the case. For example,
These trade-offs will only increase as the quotidian becomes digitized, leaving fewer and fewer opportunities to opt out. It’s one thing to edit the self that is broadcast on Facebook and Twitter, but the Internet of Things, which knows our viewing habits, grooming rituals, medical histories, and more, allows no such interventions—unless it is our behaviors and curiosities and idiosyncracies themselves that end up on the cutting room floor.